Ford & Slater Norwich

The company was founded in 1928 and has a distinguished history as a franchised commercial vehicle dealer.

Ford & Slater was acquired by Peter Strevens in 1991 and the Directors of Ford & Slater comprise Strevens family members and other senior managers. Certain key milestones in recent years include the following:  

  • Over £10 million invested in new dealerships in the last ten years
  • Eleven dealerships across the East Midlands and East of England, over 525 employees
  • Seven ATFs across the group
  • Winner of the Motor Transport Apprenticeship of the Year Award in 2018
  • Winner of the PACCAR Financial International Dealer of the Year in 2018
  • Noden Truck Centre was acquired in January 2019
  • Winner of Retail Sales of the Year in 2018
  • Winner of DAF's International Dealer of the Year 2020

As a privately-owned company we take a long-term view. The Company owns the majority of its dealerships, profits have been re-invested since 1991 and security of employment is very important.

Our Mission Statement is to exceed our customer’s expectations by offering high quality transport services in an ethical manner at competitive prices.

We will achieve this by utilising the synergies within our dealership group, offering innovative solutions and a “one-stop shop” provided by highly motivated and skilled long-term employees, reinvesting profits to provide modern, safe premises.

DAF Trucks is our only truck manufacturer relationship, consequently our interests are wholly aligned with DAF Trucks unlike other dealers with competing manufacturer relationships.  DAF Trucks is a subsidiary of PACCAR Inc, the worldwide quality leader in the design and manufacture of premium light, medium and heavy-duty commercial vehicles.

Our Location

Our Location

Ford & Slater Norwich

Longwater Business Park, Norwich, Norfolk, NR5 0JS

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Repair and Maintenance

Repair and Maintenance

The DAF MultiSupport repair and maintenance program is designed to offer you a tailor made service proposal, assuring a perfectly maintained vehicle and maximum vehicle availability.

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Guy Whitwam

Sales Manager

07889 085421

Mon - Fri: 8.30am to 5:30pm
Sat: 9:00am to 12 noon


Aaron Wiggins


01603 731 600

Mon: 6.00am to Sat 6:00pm
Sun: 7.30am to 6:00pm


Gavin Powley

Parts Manager

07802 486291

Mon - Fri: 6.00am to midnight
Sat: 7.30am to 6:00pm
Sun: 7.30am to 6:00pm

Used Trucks

Allan Hilton

Group Used Truck Sales Manager

07887 502 951